The concept of femme beauty came to fruition when the 2020 pandemic happened.
For many years the idea of a creating a conscious but modern beauty brand has been in consideration, it took the silence and stand-still of the pandemic for our small business to start developing. 
Femme beauty is a new & fresh beauty brand. We aim to provide you on-trend products that will become must haves in your makeup-bag.
'Be your own kind of Beautiful' is our philosophy, we believe everyone is beautiful in their own individual way and therefore we are inclusive of all and made for all. 
Being cruelty free is at the heart of our company, not only do we strive to provide innovative products but to be strong from an ethical standpoint within the beauty community.
That is why our first product launch is a fully vegan lash line!
We hope you enjoy our carefully selected products.